Brazen

**THE SUNDAY TIMES BESTSELLER**

From the star of Netflix’s My Unorthodox Life, a riveting, inspiring memoir. Julia Haart tells the story of her extraordinary journey, from leaving an ultra-Orthodox Jewish community to her rise from housewife to shoe designer, to CEO and co-owner of the modelling agency Elite World Group.

‘I congratulate Haart on the show and book, both of which I enjoyed … Haart is a hustler, a born entrepreneur, charismatic enough to attract investment like a pop ingenue attracts talent scouts, a “fighter” (her words) and a woman who loves and understands fashion.’ POLLY VERNON, THE TIMES

‘An irresistible read . . . Written with great intensity and rare candor, Brazen is a story of longing for more and manifesting that vision.’ TOMMY HILFIGER

‘An ode to believing in yourself, believing in your dreams, and it being never too late to transform your life. Brazen, with its soul-bearing, cathartic style is set to inspire.’ LOVEREADING EXPERT REVIEW

Ever since she was a child, every aspect of Julia Haart’s life – what she wore, what she ate, what she thought – was controlled by the rules of ultra-Orthodox Judaism. At nineteen, after a lifetime spent caring for her seven younger siblings, she was married off to a man she barely knew. For the next twenty-three years, her marriage would rule her life.

Eventually, when Haart’s youngest daughter, Miriam, started to innocently question why she wasn’t allowed to sing in public, run in shorts, or ride a bike without being covered from neck to knee, Haart reached a breaking point. She knew that if she didn’t find a way to leave, her daughters would be forced into the same unending servitude.

So Haart created a double life. In the ultra- Orthodox world, clothing has one purpose – to cover the body, head to toe – and giving any more thought than that to one’s appearance is considered sinful, an affront to God. But when no one was looking, Haart would pour over fashion magazines and sketch designs for the clothes she dreamed about wearing in the world beyond her Orthodox suburb. She started preparing for her escape by educating herself and creating a ‘freedom’ fund. At the age of forty-two, she finally mustered the courage to flee.

Within a week of her escape, Haart founded a shoe brand, and within nine months, she was at Paris Fashion Week. Just a few years later, she was named creative director of La Perla. Soon she would become co-owner and CEO of Elite World Group and one of the most powerful people in fashion. Along the way, her four children – Batsheva, Shlomo, Miriam and Aron – have not only accepted but embraced her transformation.

Propulsive and unforgettable, Haart’s story is the journey from a world of ‘no’ to a world of ‘yes’, and an inspiration for women everywhere to find their freedom, their purpose and their voice.


‘Julia lives her life with an exhilarating fervour that’s contagious to anyone lucky enough to be around her. Never willing to accept the status quo, time and again she has fought for her place in the world and demanded her seat at the table. I’m incredibly inspired by her stories, which are always told with honesty and heart. This book is a must read!’
COCO ROCHA

‘Julia Haart is a hustler. Her story is an inspiring, believe-in-your-dreams, never-give-up, anything-in-life-is-possible story of hope. Run, don’t walk, to get this book!’
LISA RINNA

2022 Octopus Publishing Group